United States: Aging and the Silver Economy Boom

The United States is undergoing its own demographic transformation. By 2040, the number of Americans aged 65 and older will reach 80 million , nearly doubling from 54 million in 2019, according to the U.S. Census Bureau.
This shift has profound implications. Medicare and Social Security face mounting financial strain, with trust funds projected to run short by the early 2030s. At the same time, the healthcare system is grappling with shortages of geriatric doctors and long-term care workers.
Yet, opportunities abound. The senior housing market —including independent living, assisted living, and memory care facilities—is expected to grow rapidly. Venture capital is pouring into AgeTech , from smart wearables that monitor vital signs to robots that support daily living.
The U.S. silver economy already represents more than US$7 trillion in annual economic activity , making seniors one of the most powerful consumer groups in the country. The challenge will be ensuring affordability and inclusivity in this growth.