Krabi Province recently launched the “Krabi OK” campaign—a strategic initiative designed to rebuild traveler confidence and emphasize its identity as a livable city with lovely people . Guided by the provincial integrated development plan and aligned with national leadership priorities, the campaign aims to balance sustainable growth, quality of life, and environmental preservation.
By embracing a community-centered image and promoting its naturally stunning landscapes—already featured in international films—Krabi is repositioning itself as adesirable destination for both tourists and residents. This campaign underscores the province’s dedication to creating a harmonious, welcoming environment that supports economic recovery without sacrificing its ecological heritage.